Now that you know that your social media marketing plan
requires a stellar content strategy to support it, you may find
yourself overwhelmed. Creating and publishing great content can be a lot
of work, so you need to get organized and figure out a schedule that
works for your business. When you’ve got a content calendar you can
commit to, social media marketing becomes a lot less daunting.
Creating a plan, a template,
or a calendar simply means that you make all the necessary information
available to all the relevant stakeholders in one place. It takes in all
your channels and resources and organizes them in a way that makes it
easy to access information you need when you need it.
