Twitter Adds Secondary 'Requests' Inbox for DMs

Taking cues from Facebook, Twitter has announced a new DM inbox system which will sort your incoming messages into those from people you follow and those from people you don't, which will go to a new ‘Requests’ folder.

Facebook's Adding New Click to Messenger Ads in Instagram

Facebook really thinks it makes sense for you to conduct direct conversations with brands via Messenger bots - you really should do it. To help facilitate this, The Social Network released ‘Click to Messenger’ ads on Facebook last November, which enable businesses to include a button to start up a DM interaction direct from the ad post.

5 Reasons Why a Social Media Content Calendar Is Important For Business

Now that you know that your social media marketing plan requires a stellar content strategy to support it, you may find yourself overwhelmed. Creating and publishing great content can be a lot of work, so you need to get organized and figure out a schedule that works for your business. When you’ve got a content calendar you can commit to, social media marketing becomes a lot less daunting.
Creating a plan, a template, or a calendar simply means that you make all the necessary information available to all the relevant stakeholders in one place. It takes in all your channels and resources and organizes them in a way that makes it easy to access information you need when you need it.

A 5 Step Guide to Using Twitter for Business

While more recent headlines have not been flattering, Twitter has earned its spot as a leading social media platform over the past eleven years.
Those 140-character snippets can provide tons of organic growth, engagement and brand recognition for businesses of all sizes. Users latch on to the conversational and up-to-the-minute nature of the platform. If you’re running a small business, incorporating Twitter into your marketing plan is likely a wise and cost-effective idea.
Today, we’ll review the essential steps to get your Twitter for Business account up and running - and most importantly, generating the positive results you want.

A Quick Guide to Using Twitter for eCommerce

Despite the ever-increasing popularity of new social media and communication apps like Snapchat, Instagram and others, Twitter remains one of the most effective tools that business owners can use to build brand awareness, engage with current and future customers and grow their businesses. 
An active brand presence on Twitter can have a significant impact on the purchasing behaviors of online shoppers. As explained in a 2015 report from research firm Millward Brown:

Instagram Announces New Option to Save Live Broadcasts

When Instagram introduced the addition of a live-streaming option to their app back in November, many (including myself) questioned whether live-streaming would fit into the Instagram process. But Instagram saw a unique use-case for live, catering to their younger audience.
As noted by Instagram Live product manager Shilp Sarkar, they’d had taken note of a new live-streaming trend being facilitated by group streaming app Houseparty, where younger users were turning to live not as a broadcasting option, necessarily, but as a virtual hangout.

6 Ways to Use Instagram Stories to Boost Audience Engagement

Social storytelling is the latest content trend. Starting with Snapchat's innovative 'Stories' format, the process of connecting various content pieces into a more comprehensive post has caught on, with Facebook, Twitter and Instagram all implementing their own variations on the Stories format.
Instagram Stories is the most direct duplicate of Snapchat's function, and it provides brands with a whole new consideration in their Instagram marketing process.
​Sо how саn your business use Instagram Stories to better engage your audience?
Here are some ideas and tips based on our experience.