Facebook's Adding New Click to Messenger Ads in Instagram

Facebook really thinks it makes sense for you to conduct direct conversations with brands via Messenger bots - you really should do it. To help facilitate this, The Social Network released ‘Click to Messenger’ ads on Facebook last November, which enable businesses to include a button to start up a DM interaction direct from the ad post.

A 5 Step Guide to Using Twitter for Business

While more recent headlines have not been flattering, Twitter has earned its spot as a leading social media platform over the past eleven years.
Those 140-character snippets can provide tons of organic growth, engagement and brand recognition for businesses of all sizes. Users latch on to the conversational and up-to-the-minute nature of the platform. If you’re running a small business, incorporating Twitter into your marketing plan is likely a wise and cost-effective idea.
Today, we’ll review the essential steps to get your Twitter for Business account up and running - and most importantly, generating the positive results you want.

A Quick Guide to Using Twitter for eCommerce

Despite the ever-increasing popularity of new social media and communication apps like Snapchat, Instagram and others, Twitter remains one of the most effective tools that business owners can use to build brand awareness, engage with current and future customers and grow their businesses. 
An active brand presence on Twitter can have a significant impact on the purchasing behaviors of online shoppers. As explained in a 2015 report from research firm Millward Brown:

6 Ways to Use Instagram Stories to Boost Audience Engagement

Social storytelling is the latest content trend. Starting with Snapchat's innovative 'Stories' format, the process of connecting various content pieces into a more comprehensive post has caught on, with Facebook, Twitter and Instagram all implementing their own variations on the Stories format.
Instagram Stories is the most direct duplicate of Snapchat's function, and it provides brands with a whole new consideration in their Instagram marketing process.
​Sо how саn your business use Instagram Stories to better engage your audience?
Here are some ideas and tips based on our experience.

A Step-by-Step Guide to Advertising on Instagram

Instagram offers incredible opportunities for businesses of all sizes to reach their target audiences.
But as more and more brands join Instagram and the feed becomes more competitive, it can be harder to stand out.
Imagine being able to reach the specific groups of Instagram users you want to connect with, engage them, and convert them into customers.
Well, that’s totally possible!
In late 2015, Instagram opened up Instagram ads. Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. And with 400 million people using Instagram every day, Instagram ads have become an enticing avenue for brands looking to increase engagement (and profits, too).
We’d love to help you get started and running with Instagram ads. In this post, we’ll go through all you need to know to create your first Instagram ad, measure your ad performance, and improve your results.

How To Build Your Brand On Instagram: 8 Steps To Double Your Following

With more than 600 million users a month, the once little and lowly Instagram platform has become a powerful networking engine. Particularly as visual media of every variety gains steam, Instagram gives entrepreneurs the power to grow and promote their brands more effectively than ever before. But how?

Facebook Messenger: The Complete Guide for Business

Would you ignore a channel with 1 billion active monthly users? If your brand is not currently using Facebook Messenger, that’s exactly what you’re doing.
If you think messaging apps are just for personal communications, consider this: Nielsen’s Facebook Messaging Survey showed that messaging ranked second out of nine possible modes of communication with business, and that 53 percent of people are more likely to shop with a business they can message directly.
In fact, people exchange 1 billion messages with businesses on Facebook every month.

10 Facebook Marketing Tips for 2017

Facebook is evolving. What started out as a place to share cat photos has turned into a network of 1.79 billion active users. That's billion, with a 'B'.
And for marketers, the platform has changed as much as it has for users.
The platform has changed completely in just a few years, and staying up to date with those changes can be a challenge. That's why we're highlighting some new marketing tips for Facebook in this article. These ten Facebook marketing tips take into account the way the platform has changed into 2017, and highlight the features and strategies marketers need to use going forward.

Ads and Analytics are coming to Instagram Stories

70% of Instagram Stories are watched with the sound on, 20% of Stories result in a direct message from viewers, and 150 million Instagrammers use Stories on a daily basis.

Instagram launched its Stories feature in August of 2016, and today 150 million Instagrammers use Stories on a daily basis. If you’re not familiar with the Stories format, they are photos and videos that last for 24 hours, which users access at the top of their main feed, and via the Explore tab.

Instagram Stories has lead to increased engagement too, with roughly 20% of Stories resulting in a direct message from viewers. It’s also worth noting that 70% of Instagrammers follow a business account, proving Stories is a feature that businesses need to consider.

With more users and businesses using Stories, Instagram made a few big announcements…

Everything You Need To Know Influencer Marketing

You probably know that word-of-mouth is one of the most valuable forms of marketing out there: It’s been shown to influence 20 to 50 percent of all purchasing decisions. After all, potential customers are much more likely to be receptive to recommendations from a person they respect and trust than to ads or other corporate messaging.
In the new world of digital relationships, word of mouth extends well beyond recommendations from friends and family into the realm of influencer marketing.
In fact, research from Twitter shows that 49 percent of consumers seek purchase guidance from social media influencers, and 20 percent said that a Tweet from an influencer inspired them to share their own product recommendation. Even more important for marketers, nearly 40 percent of Twitter users said they had made a purchase as a direct result of an influencer’s Tweet.

Why You Need Video on Your Landing Page

If you’re looking to generate conversions from your new or existing website it's imperative that you have an attention grabbing landing page.
Think about the number of times you’ve visited websites and have left just as quickly because the landing page isn't engaging or has too much text to read through before actually finding what you’re looking for.
You want your landing page to stand out from the crowd and make a great first impression, and the most professional way to show your brand’s image and personality is through engaging video content. We’ve mentioned it before, but we can’t emphasize the importance of video content enough
Here are four key reasons why you should be incorporating video content into your marketing strategy.

How to Advertise on Snapchat

There's little debate that Snapchat is the trending app of the moment. The ephemeral content network has gone from 50 million daily active users in early 2014, to 150 million today, and those users are watching more than 10 billion video views on-platform every 24 hours. To put that in perspective, Facebook's serving 8 billion videos views per day, while YouTube, which doesn't release specific daily view counts, is estimated to be facilitating around 5 billion. In addition, the average session time on Snapchat is 25-30 minutes per day, per user,and 60% of users are also creating new content, as opposed to simply being passive consumers.

7 Instagram Mistakes Social Media Managers Should Avoid

Instagram has quickly gone from new shoes and new friends to include new products and new businesses. With over 300 million users, it’s not surprising that companies are flocking in droves to the visual platform. Although mostly welcome on Instagram, nobody wants a feed clogged with corporate images and obnoxious advertisements. To maintain and grow Instagram’s value, brands have to make sure they’re not ruining it for the rest of us by making careless blunders or missing the mark with their images and practices. There’s nothing worse than coming off as clueless when your potential audience is heavily composed of 16–24 year olds.

10 Black Friday Promotional Ideas Guaranteed to Drive Sales

Black Friday takes place on November 25th this year - little more than two weeks away. For retailers, it's time to get your marketing campaigns in order to ensure you're maximizing the opportunity and getting customers in the door or online visiting your website.
Here are ten promotional ideas guaranteed to drive sales.

How to Advertise on Facebook: A Beginner’s Guide

As a social media manager, understanding how to leverage Facebook Ads for your marketing strategy is essential. Facebook Ads can transform your business’s social reach without hurting your budget.
In this guide i will share with you everything you need to know about advertising on Facebook—from setting up a campaign to tracking results.

What is Facebook advertising?

Facebook advertising allows businesses to promote custom ads or content targeting a specific audience, with costs varying based on the reach and engagement the ad receives. Facebook ads can appear in your target audience’s News Feed or right column of Facebook.

Influencer Marketing on Social Media: Everything You Need To Know

You probably know that word-of-mouth is one of the most valuable forms of marketing out there: It’s been shown to influence 20 to 50 percent of all purchasing decisions. After all, potential customers are much more likely to be receptive to recommendations from a person they respect and trust than to ads or other corporate messaging.
In the new world of digital relationships, word of mouth extends well beyond recommendations from friends and family into the realm of influencer marketing.
In fact, research from Twitter shows that 49 percent of consumers seek purchase guidance from social media influencers, and 20 percent said that a Tweet from an influencer inspired them to share their own product recommendation. Even more important for marketers, nearly 40 percent of Twitter users said they had made a purchase as a direct result of an influencer’s Tweet.