The Facebook Algorithm: What You Need to Know to Boost Organic Reach

Facebook boasts a whopping 1.65 billion monthly active users. It remains the most-used social media site among all ages, accounting for one in every six minutes spent online and one in every five minutes spent on mobile.
Simply put: everyone uses Facebook and they use it a lot.
The Facebook algorithm determines what any one of those users sees in their News Feed at a given time. To say it has a huge impact on the Facebook experience would be a colossal understatement.
Fortunately, in the last few years Facebook has begun to tell us more and more about how the News Feed algorithm works, what it favors, what it doesn’t, and what it means for business Pages.
Become familiar with these levers and you’ll know which ones to pull to get your content seen by more people. Boosting organic reach is what it’s all about.

Everything You Need To Know Influencer Marketing

You probably know that word-of-mouth is one of the most valuable forms of marketing out there: It’s been shown to influence 20 to 50 percent of all purchasing decisions. After all, potential customers are much more likely to be receptive to recommendations from a person they respect and trust than to ads or other corporate messaging.
In the new world of digital relationships, word of mouth extends well beyond recommendations from friends and family into the realm of influencer marketing.
In fact, research from Twitter shows that 49 percent of consumers seek purchase guidance from social media influencers, and 20 percent said that a Tweet from an influencer inspired them to share their own product recommendation. Even more important for marketers, nearly 40 percent of Twitter users said they had made a purchase as a direct result of an influencer’s Tweet.

Instagram’s New “Saved Posts” Feature Allows You to Revisit Things Later

The new feature will allow users to tap a small “bookmark” icon to save posts for later. Saved posts will go to a new, private tab within your profile section in Instagram.

10 Social Media Trends Giving Brands New Ways to Engage in 2017

The social media landscape continues to evolve in sometimes predictable, oftentimes surprising ways, as new technologies, platforms and methods of content delivery arise to grab hold of our imagination and continually alter how we communicate.
Savvy brands that stay ahead of these trends hold a huge strategic advantage by being well prepared as these shifts occur.
Here are 10 social media trends for 2017 that brands should be well aware of as they seek to meaningfully reach–and interact with–new and existing customers.

How to Write Great Instagram Captions That Drive Engagement

Compelling visuals may be what Instagram is all about, but an effective Instagram caption will push the engagement needle, getting you more Likes and comments. And engagement, dear readers, is key.
With the recent changes to Instagram’s algorithm, posts now appear in feeds “based on the likelihood [the audience] will be interested in the content.” That means that a photo or video with lots of comments and Likes has a better chance of appearing at, or near the top of your followers’ home stream.
In this guide we’ll show you what goes into a great caption and how to go about crafting your own. We’ll also serve up a collection of Instagram caption ideas and examples from the brands that do them best so you can learn from the pros.
If you need help adding, editing, or deleting the caption of an existing post, check out Instagram’s quick how-to guide.