Instagram Announces New Option to Save Live Broadcasts

When Instagram introduced the addition of a live-streaming option to their app back in November, many (including myself) questioned whether live-streaming would fit into the Instagram process. But Instagram saw a unique use-case for live, catering to their younger audience.
As noted by Instagram Live product manager Shilp Sarkar, they’d had taken note of a new live-streaming trend being facilitated by group streaming app Houseparty, where younger users were turning to live not as a broadcasting option, necessarily, but as a virtual hangout.

6 Ways to Use Instagram Stories to Boost Audience Engagement

Social storytelling is the latest content trend. Starting with Snapchat's innovative 'Stories' format, the process of connecting various content pieces into a more comprehensive post has caught on, with Facebook, Twitter and Instagram all implementing their own variations on the Stories format.
Instagram Stories is the most direct duplicate of Snapchat's function, and it provides brands with a whole new consideration in their Instagram marketing process.
​Sо how саn your business use Instagram Stories to better engage your audience?
Here are some ideas and tips based on our experience.

A Step-by-Step Guide to Advertising on Instagram

Instagram offers incredible opportunities for businesses of all sizes to reach their target audiences.
But as more and more brands join Instagram and the feed becomes more competitive, it can be harder to stand out.
Imagine being able to reach the specific groups of Instagram users you want to connect with, engage them, and convert them into customers.
Well, that’s totally possible!
In late 2015, Instagram opened up Instagram ads. Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. And with 400 million people using Instagram every day, Instagram ads have become an enticing avenue for brands looking to increase engagement (and profits, too).
We’d love to help you get started and running with Instagram ads. In this post, we’ll go through all you need to know to create your first Instagram ad, measure your ad performance, and improve your results.

How to Get Verified on Twitter

The blue verified checkmark is a symbol of trust on Twitter. Continue reading to discover why getting verified on Twitter is important—and how you can accomplish this.

See Why You Shouldn't Buy Instagram Followers

You could grow your Instagram following the honest way—crafting a thoughtful strategy, setting smart goals, sharing great content, and engaging your audience. Or you could take the quick and easy path and join the dark side of Instagram marketing.
You could buy Instagram followers.
We created a dummy account to test that tactic to find out whether or not it’s worth it (spoiler alert: it totally is it if you want an audience of spambots peddling softcore porn). Jump ahead to the results of our experiment or continue reading to learn about the “why” and “how” of buying Instagram followers.

How To Build Your Brand On Instagram: 8 Steps To Double Your Following

With more than 600 million users a month, the once little and lowly Instagram platform has become a powerful networking engine. Particularly as visual media of every variety gains steam, Instagram gives entrepreneurs the power to grow and promote their brands more effectively than ever before. But how?

Facebook Messenger: The Complete Guide for Business

Would you ignore a channel with 1 billion active monthly users? If your brand is not currently using Facebook Messenger, that’s exactly what you’re doing.
If you think messaging apps are just for personal communications, consider this: Nielsen’s Facebook Messaging Survey showed that messaging ranked second out of nine possible modes of communication with business, and that 53 percent of people are more likely to shop with a business they can message directly.
In fact, people exchange 1 billion messages with businesses on Facebook every month.