3 Surefire Ways to Grow Your Snapchat Follower Base

The very best way to grow your Snapchat following and keep them engaged is by posting quality content every single day. Quality content can be almost anything as long as it’s entertaining or educational.

For example you could post tips like "5 Ways to Be More Productive in the Morning", or you could post a tutorial like "3 Steps to Setting Up Your New Widget". You could also post product reviews like "An Unboxing of the Newest Best Phone" or a giveaway for your fans.

You could even simply post behind the scenes snaps of your office if your colleagues often do funny or educational things.

Here are some snaps from the Foundr office where I spend my days

10 Facebook Marketing Tips for 2017

Facebook is evolving. What started out as a place to share cat photos has turned into a network of 1.79 billion active users. That's billion, with a 'B'.
And for marketers, the platform has changed as much as it has for users.
The platform has changed completely in just a few years, and staying up to date with those changes can be a challenge. That's why we're highlighting some new marketing tips for Facebook in this article. These ten Facebook marketing tips take into account the way the platform has changed into 2017, and highlight the features and strategies marketers need to use going forward.

Ads and Analytics are coming to Instagram Stories

70% of Instagram Stories are watched with the sound on, 20% of Stories result in a direct message from viewers, and 150 million Instagrammers use Stories on a daily basis.

Instagram launched its Stories feature in August of 2016, and today 150 million Instagrammers use Stories on a daily basis. If you’re not familiar with the Stories format, they are photos and videos that last for 24 hours, which users access at the top of their main feed, and via the Explore tab.

Instagram Stories has lead to increased engagement too, with roughly 20% of Stories resulting in a direct message from viewers. It’s also worth noting that 70% of Instagrammers follow a business account, proving Stories is a feature that businesses need to consider.

With more users and businesses using Stories, Instagram made a few big announcements…

Facebook is adding the Stories feature that Instagram took from Snapchat

The new feature will allow users to share ephemeral photos and videos in a slideshow that disappears 24 hours later. Essentially, the same way Stories function on Instagram and Snapchat.

In August, Instagram launched “Instagram Stories” to encourage people to share more moments throughout their day. The feature pretty much took a page directly out of Snapchat’s playbook, and now, Facebook is adding Stories to its main app, directly above the feed making it nearly impossible to ignore.

According to TechCrunch, the new feature will allow users to share ephemeral photos and videos in a slideshow that disappears 24 hours later. Essentially, the same way Stories function on Instagram and Snapchat.

It was recently announced that 150 million Instagrammers use Stories on a daily basis, which is about 25% of all Instagram users. With Facebook quickly approaching 2 billion users, Stories are likely going to be a big part of the Facebook experience in 2017.

44 Instagram Tricks and Features You Probably Didn’t Know About

Instagram users Like 4.2 billion posts every day. Let that sink in: 4.2 billion.

That’s a lot of double taps.

It’s no secret that Instagram is a power player in the world of social, but with a whopping 600 million active monthly users and 150 million daily users on Stories alone, it’s clear that businesses can’t afford to ignore the photo-and video-sharing app.

Get your business a bigger piece of the action—and make the most of your efforts—with these little-known features, tricks, and straight-up Instagram hacks.

The Facebook Algorithm: What You Need to Know to Boost Organic Reach

Facebook boasts a whopping 1.65 billion monthly active users. It remains the most-used social media site among all ages, accounting for one in every six minutes spent online and one in every five minutes spent on mobile.
Simply put: everyone uses Facebook and they use it a lot.
The Facebook algorithm determines what any one of those users sees in their News Feed at a given time. To say it has a huge impact on the Facebook experience would be a colossal understatement.
Fortunately, in the last few years Facebook has begun to tell us more and more about how the News Feed algorithm works, what it favors, what it doesn’t, and what it means for business Pages.
Become familiar with these levers and you’ll know which ones to pull to get your content seen by more people. Boosting organic reach is what it’s all about.

Everything You Need To Know Influencer Marketing

You probably know that word-of-mouth is one of the most valuable forms of marketing out there: It’s been shown to influence 20 to 50 percent of all purchasing decisions. After all, potential customers are much more likely to be receptive to recommendations from a person they respect and trust than to ads or other corporate messaging.
In the new world of digital relationships, word of mouth extends well beyond recommendations from friends and family into the realm of influencer marketing.
In fact, research from Twitter shows that 49 percent of consumers seek purchase guidance from social media influencers, and 20 percent said that a Tweet from an influencer inspired them to share their own product recommendation. Even more important for marketers, nearly 40 percent of Twitter users said they had made a purchase as a direct result of an influencer’s Tweet.