Why You Need Video on Your Landing Page

If you’re looking to generate conversions from your new or existing website it's imperative that you have an attention grabbing landing page.
Think about the number of times you’ve visited websites and have left just as quickly because the landing page isn't engaging or has too much text to read through before actually finding what you’re looking for.
You want your landing page to stand out from the crowd and make a great first impression, and the most professional way to show your brand’s image and personality is through engaging video content. We’ve mentioned it before, but we can’t emphasize the importance of video content enough
Here are four key reasons why you should be incorporating video content into your marketing strategy.

12 Budget-Friendly Video Editing Apps You Can Use For Social Video

Social video has become a pivotal part of any content marketing plan. There is a multitude of platforms to host video content for your business: Facebook, YouTube, Twitter, Vine and Snapchat are all busy competing for video content creators. However, what many marketers find intimidating is the process of video editing—an essential part of getting the high-quality video content to represent your brand.

The trouble is that video editing is a) hard, and b) expensive, right? Well, it doesn’t have to be. In this blog post, I’ll share some of the best cheap video editing apps for iOS and Android that anyone can use to make social video content. You don’t need a giant studio, a limitless budget, or a ten-person production team; sometimes, all it takes is a mobile device, some ideas, and one or two of these video editing apps to create a social video masterpiece.

How to Advertise on Snapchat

There's little debate that Snapchat is the trending app of the moment. The ephemeral content network has gone from 50 million daily active users in early 2014, to 150 million today, and those users are watching more than 10 billion video views on-platform every 24 hours. To put that in perspective, Facebook's serving 8 billion videos views per day, while YouTube, which doesn't release specific daily view counts, is estimated to be facilitating around 5 billion. In addition, the average session time on Snapchat is 25-30 minutes per day, per user,and 60% of users are also creating new content, as opposed to simply being passive consumers.

22 Tricks and Features You Probably Didn’t Know About Snapchat

We call them Snapchat hacks because many of the app’s best features are either hidden or just not intuitive. We’re looking at you, black paintbrush. But if you can learn these tricks you’ll have a powerful new arsenal of tools to help take your brand’s Snap game to the next level.
In this guide we’ll teach you how to access these lesser-known features, and uncover a few more that are available only after manipulating the settings on your device.
Let’s get started.

The Do’s and Don’ts of How to Use Hashtags

Hashtags are such a prominent part of tech culture today that it’s rare to find anyone who doesn’t know what they are. In fact, the hashtag is so recognized that it was added to the Oxford dictionary in 2010, and the Scrabble Dictionary earlier this year (#standards). Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags.
Hashtags, once your phone’s pound sign, now have a place on most popular social networks, including Twitter, Facebook, Google+, Instagram, Vine and Pinterest. The hashtag is likely the most popular means of categorizing content on social media. It makes your own content discoverable and allows you to find relevant content from other people and businesses. The hashtag also allows you to connect with and engage other social media users based on a common theme or interest.

7 Instagram Mistakes Social Media Managers Should Avoid

Instagram has quickly gone from new shoes and new friends to include new products and new businesses. With over 300 million users, it’s not surprising that companies are flocking in droves to the visual platform. Although mostly welcome on Instagram, nobody wants a feed clogged with corporate images and obnoxious advertisements. To maintain and grow Instagram’s value, brands have to make sure they’re not ruining it for the rest of us by making careless blunders or missing the mark with their images and practices. There’s nothing worse than coming off as clueless when your potential audience is heavily composed of 16–24 year olds.

10 Black Friday Promotional Ideas Guaranteed to Drive Sales

Black Friday takes place on November 25th this year - little more than two weeks away. For retailers, it's time to get your marketing campaigns in order to ensure you're maximizing the opportunity and getting customers in the door or online visiting your website.
Here are ten promotional ideas guaranteed to drive sales.

Google launches YouTube Kids app in India

Indian parents with kids who love to spend time on YouTube can now take a sigh of relief.

Google today launched YouTube Kids in India, a special app of the video portal with family-friendly content. The company said it has partnered with several YouTube creators in India for exclusive content for YouTube Kids app. The app is available on both iOS and Android. There's no web version of YouTube Kids.

See Reasons Why Parents Should Allow Their Kids to Use Social Media Sites

They say there are only two absolute things in life: death and taxes. However, in this fast-paced generation, you might want to add one more: kids and the Internet are inseperable.

It doesn’t matter if a child's not old enough to read, literacy''s not an issue when it comes to using the Internet. Research group Joan Ganz Cooney Center, an organization affiliated with Sesame Street, found that a quarter of young children under age six are surfing the Internet regularly, with many parents passing on their old smart phones for their kids to play with. And aside from serving as trendy toys, modern gadgets are also, for some, serving as a babysitting device - when kids are immersed in an online game, parents can proceed with other tasks.

Snapchat Releases Spectacles

Whether you’re a fan or not, you can’t argue that Snapchat knows how to tap into the zeitgeist of the day.
Back in September, Snapchat announced their first hardware play called ‘Spectacles’ which will enable users to record and upload photos and video to Snapchat direct from your designer sunglasses.

Instagram for Business: 12 Do’s and Don’ts

Instagram is an excellent network for branding and visibility. You can share and curate images and videos to visually create an experience for anyone visiting your account. But as with all social media marketing, creating an authentic feed that continuously grows organically comes with its own set of rules for businesses.
In this post I’ll review 12 Instagram for business do’s and don’ts to help keep you on the path towards maximizing your Instagram presence.

How to Advertise on Facebook: A Beginner’s Guide

As a social media manager, understanding how to leverage Facebook Ads for your marketing strategy is essential. Facebook Ads can transform your business’s social reach without hurting your budget.
In this guide i will share with you everything you need to know about advertising on Facebook—from setting up a campaign to tracking results.

What is Facebook advertising?

Facebook advertising allows businesses to promote custom ads or content targeting a specific audience, with costs varying based on the reach and engagement the ad receives. Facebook ads can appear in your target audience’s News Feed or right column of Facebook.

5 Ways to Build Your Brand on Social Media

Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be challenging to stand out in the crowd, but also extremely rewarding. In this webinar, we’ll review how to:

Influencer Marketing on Social Media: Everything You Need To Know

You probably know that word-of-mouth is one of the most valuable forms of marketing out there: It’s been shown to influence 20 to 50 percent of all purchasing decisions. After all, potential customers are much more likely to be receptive to recommendations from a person they respect and trust than to ads or other corporate messaging.
In the new world of digital relationships, word of mouth extends well beyond recommendations from friends and family into the realm of influencer marketing.
In fact, research from Twitter shows that 49 percent of consumers seek purchase guidance from social media influencers, and 20 percent said that a Tweet from an influencer inspired them to share their own product recommendation. Even more important for marketers, nearly 40 percent of Twitter users said they had made a purchase as a direct result of an influencer’s Tweet.

4 Quick Fixes to Make Your Website More Social Media Friendly

To truly boost engagement (and improve search rank) you need to get serious about content creation and distribution, and engage your visitors from the moment they land on your site.
 

There’s more to a social media friendly website than just installing plugins for liking content on Facebook or following brands on Twitter. Smart social media integration is a must for search engine rank and audience engagement.

3 New Twitter Customer Service Features Your Business Needs to Enable

While Facebook has taken big strides in pushing Messenger as a customer service tool on social media, Twitter has always been a much more renowned destination for customers who want to vent in public. Now, it's stepping up its game on this front by introducing three new tools to help business' handle customer service queries more smoothly.
As per the official Twitter blog:

"These features are designed to help businesses create rich, responsive, full-service experiences that directly advance the work of customer service teams and open up new possibilities for how people engage with businesses on Twitter." 

In the blog post, I'll run you through everything you need to know to beef up your customer service game on Twitter.  To set up these new features, you'll need to enable them from the Customer Support menu of your Twitter Dashboard which is accessible here.

Instagram Adds New Functions to Stories, Including Links and Looping Video Tools

Instagram have announced their first major update for Stories, their Snapchat-cloning narrative feature added back in August. And the changes definitely give people – and brands - more to consider when choosing between the two.
Here’s what they’ve added.